Marshall McLuhan

McLuhan writes: “The hot radio medium used in cool or nonliterate cultures has a violent effect, quite unlike its effect, say in England or America, where radio is felt as entertainment.’” (McLuhan 31) We have already seen how radio has been taken as entertainment in the west. However, radio can certainly have an incendiary effect in certain settings, making it a useful propaganda tool. The Soviets frequently jammed transmissions of the BBC to eastern Europe because they were aware of radio’s ability to stir people up.

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